The LG 50 inch Hospitality TV with Pro Direct - 4K (model 50UR760H) is a premium smart TV designed for the hospitality sector. Here are its key features:

1. 4K UHD Resolution: It delivers crystal-clear picture quality with 3840 x 2160 resolution, providing sharp, vibrant visuals.

2. Pro Direct: This software platform allows hotel managers to customize the user interface, add custom content (welcome messages, menus, hotel services), and interact with guests via the TV. It's an intuitive platform that supports multi-lingual interfaces and content.

3. Smart TV Features: Powered by webOS, it offers easy access to streaming services and apps, providing a modern entertainment experience.

4. Embedded b-LAN: For integrated control over network services like remote management of the TV and reduced on-site technical assistance.

5. Screen Sharing: Guests can mirror their personal devices on the TV, enhancing their in-room experience.

6. Slim and Stylish Design: Designed to fit modern hotel rooms, the TV features a slim bezel and sleek profile.

7. Energy Efficient: Equipped with energy-saving features to reduce power consumption in a hotel environment.