{"product_id":"sony-55-inch-bravia-8-oled-4k-google-tv-xr-processor-55xr8","title":"Sony 55 Inch BRAVIA 8  OLED 4K Google TV – XR Processor – 55XR8","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/12_m.png?v=1789489115\" alt=\"\" width=\"733\" height=\"171\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/Brand_New-_bn-op1.png?v=1791986821\" alt=\"\" width=\"750\" height=\"175\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eSony BRAVIA 8 OLED 4K Google TV – XR Processor, Dolby Vision \u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eThe Sony BRAVIA 8 55XR8 delivers an immersive viewing experience with vibrant colours, pure blacks, and crystal-clear detail—thanks to over 8 million self-lit OLED pixels that are precisely controlled for exceptional contrast. Powered by Sony's XR Processor, it intelligently enhances every scene in real time, boosting colour, contrast, and clarity. With Google TV built in, all your favourite streaming apps are in one place, and the sleek One Slate design enhances any living space.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/garqo2ek_600x600.png?v=1793886793\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003ePicture quality built on OLED contrast\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eThe OLED panel produces pure black by switching individual pixels off entirely, giving infinite contrast and remarkable depth. XR Contrast Booster 15 and Dynamic Contrast Enhancer push brightness and shadow detail further, while XR Triluminos Pro accesses billions of accurate real-world colours for natural, vivid images. XR Clear Image upscales HD and digital content to bring back lost detail, and XR OLED Motion reduces blur in fast-moving sports and action scenes.HDR support covers Dolby Vision, HDR10, and HLG, with IMAX Enhanced certification and dedicated Dolby Vision picture modes (Vivid, Bright, Dark, and Game). Netflix Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) deliver studio-calibrated pictures, and Auto HDR Tone Mapping optimises PS5 output automatically.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/tef48whx_600x600.png?v=1793886494\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003eSound that comes from the screen\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eAcoustic Surface Audio+ uses actuators to vibrate the screen itself, so sound comes directly from the action—matched precisely to what you see. A 2.1-channel, 50W speaker system (5 × 10W) with Bass Reflex delivers convincing low-end, while Dolby Atmos and DTS:X support create immersive, object-based audio. Voice Zoom 3 lifts dialogue clarity even during loud action scenes, and Acoustic Center Sync pairs the TV with a compatible BRAVIA Theatre system for elevated audio.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/cqwvrsdb.png?v=1793886495\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eBuilt for Gaming \u0026amp; Everyday Smart Use\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eHDMI 2.1 features include 4K\/120, VRR, ALLM, eARC, and SBTM (Source-Based Tone Mapping) across 4 HDMI inputs, with HDCP 2.3 on all of them. VRR operates on HDMI 3 and 4, and the Game Menu puts gaming picture settings and assist features in one place. PlayStation 5 exclusive features—Auto HDR Tone Mapping and Auto Genre Picture Mode—optimise picture quality automatically.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/hkj9pkjg_600x600.png?v=1793886495\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003eDesign and placement flexibility\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003eGoogle TV brings together movies, shows, and apps with personalised recommendations, and Google Assistant voice search works hands-free. AirPlay 2, Chromecast built-in, and Apple HomeKit support cover casting and smart home integration, and BRAVIA CAM (sold separately) can optimise picture and sound to your room. The four-way stand offers two low-profile positions for wide or narrow furniture, plus two raised positions to accommodate a soundbar. ECO Dashboard keeps energy-efficiency settings in one place, and the TV carries an A energy class with typical power consumption of 100W.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/ldve12na_600x600.png?v=1793886494\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":68034952659027,"sku":null,"price":4999.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/Prductfeatures_43_0cfafad1-1ad1-46e3-bebd-f10fa8f10b70.png?v=1793884920","url":"https:\/\/alfashop.ae\/products\/sony-55-inch-bravia-8-oled-4k-google-tv-xr-processor-55xr8","provider":"AlfaShop.ae","version":"1.0","type":"link"}