{"product_id":"lg-77-inch-oled-4k-120hz-smart-tv-77b5","title":"LG 77 Inch OLED 4K 120Hz Smart TV – 77B5","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/12_m.png?v=1789489115\" alt=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/Brand_New-_Open_Box_1c51b6c1-fed2-4d66-b34e-bf5a5abe4a06.png?v=1786549964\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eLG OLED77B56LA – Key Specs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ Type\u003c\/strong\u003e: 77\" 4K OLED (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate\u003c\/strong\u003e: 120 Hz Native\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor\u003c\/strong\u003e: α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR\u003c\/strong\u003e: Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Platform\u003c\/strong\u003e: webOS 25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI\u003c\/strong\u003e: 4 × HDMI 2.1 (4K\/120 Hz, VRR, ALLM)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio\u003c\/strong\u003e: 20 W, Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming\u003c\/strong\u003e: G-Sync Compatible, FreeSync, VRR, ALLM\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eSee the Details of Every Light and Dark\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/oled-b5-2025-02-feature-kv-d1_600x600.avif?v=1791639410\" alt=\"\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv class=\"cont-head align-center\"\u003e\n\u003cdiv class=\"text-area\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0042_2\"\u003e\n\u003ch2\u003e\u003cstrong\u003eThe smarter and faster alpha 8 AI Processor Gen2 from a decade of innovation\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003eOur processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/oled-b5-2025-03-feature-ai-processor-d_600x600.avif?v=1791639411\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0042_3\"\u003e\n\u003ch2\u003e\u003cstrong\u003ePerfect Black \u0026amp; Color whether it's bright or dark, only with LG OLED TV\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast. Also has earned UL eyesafe verification for a more comfortable watching experience by reducing blue light emissions.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/oled-b5-2025-04-feature-perfect-black-and-color-d-01_600x600.avif?v=1791639410\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"cont-head align-center\"\u003e\n\u003cdiv class=\"text-area\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0042_4\"\u003e\n\u003ch2\u003e\u003cstrong\u003ePerfect Color\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\"\u003e100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.\u003c\/div\u003e\n\u003cdiv class=\"btn-area-wrap\"\u003e\n\u003cdiv class=\"btn-area only-button\" style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/oled-b5-2025-05-feature-perfect-color-certification-d_600x600.jpg?v=1791639411\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"btn-area only-button\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"cont-head align-center\"\u003e\n\u003cdiv class=\"text-area\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0042_5\"\u003e\n\u003ch2\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003eAI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/videoframe_601_600x600.png?v=1791639412\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0055_3\"\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Chatbot\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"copy font-regular\"\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/oled-b5-2025-10-feature-ai-chatbot-d_600x600.jpg?v=1791640141\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"iw_component\" id=\"iw_comp1740805081162\"\u003e\n\u003cdiv class=\"component-wrap  zero-top zero-btm\"\u003e\n\u003cdiv class=\"component GPC0055\" data-common-play-speed=\"8000\" data-common-loop-slider=\"shuttle\" data-primarykey=\"1740805081162\"\u003e\n\u003cdiv class=\"carousel-wrap type-etc active\" data-wa-msg=\"Main Banner #1\"\u003e\n\u003cdiv class=\"carousel-box  animation-box text-black\"\u003e\n\u003cdiv class=\"contents-area\"\u003e\n\u003cdiv class=\"text-area text-black align-left align-middle type-narrow align-mobile-top\"\u003e\n\u003cdiv class=\"text-wrap\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cdiv class=\"text-block\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0055_5\"\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Picture Wizard\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"copy font-regular\" style=\"text-align: center;\"\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/videoframe_5700_76ca4ef0-ffcb-4964-8120-a23237b924d6_600x600.png?v=1791640142\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"copy font-regular\" style=\"text-align: center;\"\u003e\n\u003cdiv class=\"iw_component\" id=\"iw_comp1740805081289\"\u003e\n\u003cdiv class=\"component-wrap  zero-top zero-btm\"\u003e\n\u003cdiv class=\"component GPC0055\" data-common-play-speed=\"8000\" data-common-loop-slider=\"shuttle\" data-primarykey=\"1740805081289\"\u003e\n\u003cdiv class=\"carousel-wrap type-etc active\" data-wa-msg=\"Main Banner #1\"\u003e\n\u003cdiv class=\"carousel-box  animation-box text-black\"\u003e\n\u003cdiv class=\"contents-area\"\u003e\n\u003cdiv class=\"text-area text-black align-right align-middle type-narrow align-mobile-top\"\u003e\n\u003cdiv class=\"text-wrap\"\u003e\n\u003cdiv class=\"inner\"\u003e\n\u003cdiv class=\"text-block\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0055_6\"\u003e\n\u003ch3\u003e\u003cstrong\u003eAI Sound Wizard\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"copy font-regular\" style=\"text-align: center;\"\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/videoframe_9464_c6d67a11-bf73-4375-95a1-c004ebab10d2_600x600.png?v=1791640142\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003cdiv class=\"cont-head align-center\"\u003e\n\u003cdiv class=\"text-area\"\u003e\n\u003cdiv class=\"title\" id=\"waGPC0042_14\"\u003e\n\u003ch2\u003e\u003cstrong\u003eWith LG Gallery+, curate a space to your taste\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"text font-regular\" style=\"text-align: center;\"\u003eHave your screen transform into a living canvas, featuring 100 pieces of art, immersive scenery, and ambient videos. Regular library updates will keep your space enriched, even when you're not watching TV.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/oled-b5-2025-29-feature-gallery-plus-intro-free-d_600x600.avif?v=1791639410\" style=\"margin-bottom: 16px; float: none;\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"btn-area-wrap\"\u003e\n\u003cdiv class=\"btn-area only-button\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"iw_component\" id=\"iw_comp1740805081336\"\u003e\n\u003cdiv class=\"component-wrap  zero-top zero-btm\"\u003e\n\u003cdiv class=\"component GPC0055\" data-common-play-speed=\"8000\" data-common-loop-slider=\"shuttle\" data-primarykey=\"1740805081336\"\u003e\n\u003cdiv class=\"carousel-wrap type-etc active\" data-wa-msg=\"Main Banner #1\"\u003e\n\u003cdiv class=\"carousel-box   text-black\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"iw_component\" id=\"iw_comp1740805081289\"\u003e\n\u003cdiv class=\"component-wrap  zero-top zero-btm\"\u003e\n\u003cdiv class=\"component GPC0055\" data-common-play-speed=\"8000\" data-common-loop-slider=\"shuttle\" data-primarykey=\"1740805081289\"\u003e\n\u003cdiv class=\"carousel-wrap type-etc active\" data-wa-msg=\"Main Banner #1\"\u003e\n\u003cdiv class=\"carousel-box  animation-box text-black\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"btn-area-wrap\"\u003e\n\u003cdiv class=\"btn-area only-button\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":67648892469331,"sku":null,"price":7499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/4522\/0435\/files\/5D4F8S48_194438da-fd5f-4796-89e3-c400b2857dc3.png?v=1791640332","url":"https:\/\/alfashop.ae\/products\/lg-77-inch-oled-4k-120hz-smart-tv-77b5","provider":"AlfaShop.ae","version":"1.0","type":"link"}